Short answer
PageCrawl is a capable website change monitor. You add any page, choose what to track (full text, a specific area, visual, price), and it checks as often as every 2 minutes on its top plan. Like Tonic, it writes plain-language AI summaries and scores each change by importance, and it can email PDF or Excel digests to clients. It has a free plan. Tonic is built around clients rather than URLs. Each client gets its own workspace, Tonic finds each competitor's key pages, checks them every Monday and Thursday, and turns the changes into a client-ready report. Pick PageCrawl for volume and speed. Pick Tonic for per-client agency reporting with no setup.
Comparison table
| Feature | Tonic | PageCrawl |
|---|---|---|
| Per-client organization | Yes, each client gets its own workspace | Workspaces: 1 (Free, Standard), 2+ (Enterprise), 4+ (Ultimate); folders and labels |
| Importance ranking | Yes, changes ranked by importance | Yes, AI scores each change 0 to 100 (tie) |
| Before/after screenshots | Yes | Full-page screenshots and visual monitoring; side-by-side before/after not verified |
| Check frequency | Twice a week (Monday and Thursday) | Every 60 min (Free) down to every 2 min (Ultimate); 1 min on a custom plan |
| Pages per competitor | Up to 3 key pages, found for you | Any pages; 6 (Free) to 1,000+ in total by plan; automatic page discovery on paid plans |
| Reports/PDF | Client-ready reports, share links and PDFs | Daily or weekly AI digests emailed to clients, with PDF and Excel export (tie) |
| Team seats | 1 (Solo), 5 (Agency), 10 (Studio) | 1 (Free, Standard), 4+ (Enterprise), 6+ (Ultimate) |
| Starting price | $599/yr (Solo), billed yearly | Free; Standard $160/yr billed annually ($13.33/mo) |
Where PageCrawl is better
- Speed: checks down to every 2 minutes, or every minute on a custom plan.
- Volume and flexibility: hundreds to thousands of pages, any kind of page, plus PDFs, Word and Excel files, feeds and pages behind a login.
- Price to start: a free plan with 6 pages, and paid plans from $160 a year.
- Integrations: Slack, Teams, Discord, Telegram, webhooks, API, Zapier, n8n and Google Sheets.
- Hard-to-reach sites: residential proxies on Enterprise and Ultimate for sites that block bots.
Where Tonic fits better
- No setup: Tonic finds the pricing and offer pages for each competitor. You don't add URLs or pick page areas.
- Organized by client: each client gets its own workspace, with its own competitors, changes and reports, on every plan.
- Built for client reporting: each change comes with before and after screenshots, a plain-words explanation and an importance ranking, ready to send.
Who should pick which
- You report to several clients on their competitors and want no setup: Tonic
- You need to watch hundreds of pages, documents or feeds: PageCrawl
- You need checks every few minutes: PageCrawl
- You want a free plan, an API or many alert channels: PageCrawl
- You want a separate workspace per client on every plan: Tonic
Examples
- You need to know within minutes when a competitor changes the price on 300 product pages. PageCrawl can track the price on each page, checking down to every 5 minutes on Enterprise.
- You manage 12 clients, each with 3 competitors, and send each client a report on meaningful offer and price changes. Tonic Agency covers 15 clients and 45 competitors for $799/yr, with a workspace for each client.